Right Format and Encoding It is important to use the latest and greatest video file formats for your video e-mail marketing. You also need to encode the video file correctly. As you undoubtedly know, it is very frustrating to try to view a video clip and discover that it cannot be downloaded or it cannot be viewed on your equipment.
Using outdated file formats or the wrong codes can make your organization seem to be out of touch with advancing technology. This might mean you will need to get some professional help to format and code your video correctly before you attach it to an e-mail or embed it in an e-mail.
Start with a Video E-mail Marketing Strategy It is very easy to aim at nothing and hit it. Like other types of internet marketing and lead generation, video e-mail marketing needs a strategy. You need to have goals in mind before you start producing video clips and emailing them to people. Each video you produce should be created to generate a specific response in viewers and that response should lead them to respond to your call to action. Your video e-mail marketing strategy needs to consider the following.