In this case, we would possibly send them a personalized video that could show them what their future could be. What would happen to their future in terms of what it would be like if they came on board and extended their career at one of the schools we market for? How to put together a personalized video What we do is create a storyboard. Backtracking a little bit, the main focus, and I'm only talking about that as an example for this conversation, is our higher education customers, which are vocational schools and universities looking for students.
In this case, we came up with a storyboard that was in three different segments. Advertising Continue reading below A hair masking service short video can last a minute and a half. The video opens on entering the university or college; Then it shows an individual if it's male or female and it's an over the shoulder photo of them filling out an application. You don't really look at the person's details, but you notice someone is filling out an application. The camera zooms in on an area of this page where it writes its name. This is a part that we can personalize with their name already filled in. There was a part of the video where we give the diploma to the individual.
The individual in another photo over the shoulder, you just see someone getting a degree, and when they look at it, it's their name with the specific program they want to enroll in. Finally, the video ends with " Let's walk down this hallway ". It's a wide shot in a hallway and you walk past someone's nameplate on an office door to show it at work or to someone behind a desk. This is the third area. It's not much, it's just their name. It would be great if it could be more of their personality or their face, but that might be a bit scary and we're not there yet. Advertising Continue reading below What we're looking to do is just show them, “ Look, we think you'd be a good candidate.