Jun 20, 2022
In Fashion Forum
Founded in Singapore in 2015, Shopee has expanded to executive list seven major markets including Malaysia, Thailand, Taiwan, Indonesia, Vietnam and executive list the Philippines, and announced the opening of the Brazilian market in October 2019. According to the Google App Rankings, within one month after Shopee was launched in the Brazilian market, it won the first place in the Google Play shopping app download list. In just 5 years since its establishment, Shopee has defeated Alibaba-based e-commerce platform lazada . The author of this article will analyze shopee from executive list eight aspects. 1. Industry Analysis After more than ten years of development, China's e-commerce market has formed a mature market system, consisting of Alibaba, and Pinduoduo. Today's Southeast Asian market is the Chinese market ten years ago. With the rapid economic rise of Southeast Asian countries executive list and the emergence of demographic dividends, More and more overseas players are betting on Southeast Asia. executive list So let's use the PEST analysis model to explore the reasons behind it. 1.1 Policy level Propose the "One Belt, One Road" development strategy: The overall situation of executive list China's border areas is relatively good, the willingness of neighboring countries to strengthen cooperation with China has generally increased, and Southeast Asian countries occupy an important position in the "One Belt One Road" policy.