Jul 28, 2022
In Fashion Forum
According to the 12th anniversary speech, it can be seen that the company's strategy needs to further break the circle of content and users, expand the content ecology, and enrich commercial channels. The sports area adjusted to the first-level division can become a major direction for the community to break the circle and establish an ecology. User side Football enthusiasts among users of country email list station B often have feedback on "football desert" , and this year, there are many high-profile football articles on the station, and they have even been called by stars and picked by the official. In addition, the upcoming 2022 Qatar World Cup and 2023 Asian Cup are bound to attract much attention from fans inside and outside the station. (3) Related background analysis Macro background : The number of domestic sports population continues to grow, and there is huge room for growth In the past five years, my country's sports population has continued to grow. By 2020, it will be at a historically high level. The proportion of sports population to the total population is still lower than that of developed countries, and there is still a lot of room for growth. In the future, as the sports population continues to grow, it is expected that the sports industry will continue to develop and the industry scale will exceed 3 trillion. (Data source: Bohai Securities, "Special Report on the Sports Industry: Online and High-end Ushering in a Period of Rapid Growth, and Gradually Emerging Segmented Demands") IP background of the event : the oldest football event, a cross-level national carnival and a hotbed of unpopular champions The oldest football competition: The FA Cup, founded in 1871, predates the establishment of the Premier League by a full 120 years, and the champion was awarded by the Queen in the early days.